Profile Monitoring

Overview

Profile monitoring tracks new content from a specific person, company, channel, or publication-style source. Instead of searching by keyword across a platform, you provide a source to watch.

Common profile sources

Source type	What you monitor	Best for
Business Network profile	A person or company/profile URL where supported	Prospects, executives, competitors, creators
X/Twitter profile	A public X account	Fast updates and public market commentary
YouTube channel	A YouTube channel where enabled	Creator and educational content
Substack publication/profile	A Substack publication where enabled	Newsletter and long-form thought leadership
Podcast show/episode source	Podcast content where enabled	Expert interviews and category narratives

Profile monitoring vs keyword monitoring

Use profile monitoring when...	You know exactly who or what source you want to follow.
Use keyword monitoring when...	You want to discover posts from many authors discussing a topic.

Best practices

Use profile monitoring for named prospects, competitors, executives, creators, and publications.
Use keyword searches for broader discovery.
Review source availability in your workspace before building workflows around it.