18th June 2026

Your target accounts announce buying signals in public every week: funding rounds, executive hires, market expansion, product launches and new partnerships.

The problem is timing. By the time those updates reach your CRM, the best outreach window has usually passed.

Trigify now tracks account news as it breaks, filters it down to the stories your team can act on and routes each trigger into your workflow.

With news monitoring, you can:

• Monitor news outlets for funding, executive moves, expansion news, launches and other company updates.

• Use boolean keywords to cut noise and match the stories that matter to your GTM motion.

• Control coverage by outlet, country and publisher.

• Preview real articles before you turn a search on.

• Trigger workflows from any story, including Slack alerts, AI qualification, CRM updates, and sales handoff.

A new VP, funding round, or market launch often tells you what an account is about to prioritize. Trigify helps your team catch that moment early and act before it goes cold.