Business Network

Business Network is Trigify’s B2B signal layer for understanding who is engaging with relevant professional content, what they are engaging with, and when that engagement creates a useful sales or marketing signal.

In newer parts of the product, this surface may appear as Social Signals. Treat Business Network and Social Signals as closely related: both are about turning professional social activity into structured, actionable signals.

What it is for

Prospect activity: identify people engaging with relevant posts, topics, competitors, or creators.
Competitor intelligence: see who is interacting with competitor content or category conversations.
Buying-signal detection: spot engagement that suggests current interest, research, or intent.
Workflow automation: use signals to trigger enrichment, qualification, CRM updates, alerts, or outreach steps.

How it fits with Listening

Listening captures posts and conversations. Business Network / Social Signals focuses on the people and engagement around those posts, especially in B2B contexts.

Area	Use it for
Listening	Finding relevant posts and conversations.
Business Network / Social Signals	Understanding the people, engagement, and signals around those posts.
Workflows	Automating what happens after a signal is detected.

Credits and review

Signal and engagement workflows can use credits depending on the checks, lookback, enrichment, and actions involved. Review any cost or entitlement messaging shown in the setup flow before confirming a run.

Best practice

Start with a focused search or signal source.
Review the feed and signal quality before automating.
Use filters to qualify signal relevance before enrichment.
Send only useful signals into CRM, Slack, spreadsheets, or outreach tools.